Kentico Enhances Xperience Platform with Advanced Content Governance and Customer Engagement Features

Kentico has recently unveiled a series of enhancements to its digital experience platform, Xperience by Kentico, aimed at empowering marketers and developers with advanced tools for content governance and customer engagement.

Content Versioning: Enhancing Content Governance

Effective content governance is crucial for maintaining consistency and control in digital marketing efforts. The new content versioning feature in Xperience by Kentico addresses this need by allowing users to track and manage changes across various content types, including reusable content in the Content Hub, headless items in headless channels, and web pages in website channels. This functionality enables teams to review and restore previous versions, ensuring content accuracy and facilitating quick corrections when necessary.

Customer Journeys: Mapping and Analyzing User Interactions

Understanding the customer journey is vital for creating meaningful interactions and achieving business goals. Xperience by Kentico introduces a customer journeys feature that provides a roadmap of how individuals engage with a brand across different touchpoints. Marketers can define journey steps based on specific actions, such as form submissions or email interactions, and analyze the results to identify areas for improvement. This insight allows for data-driven strategies to enhance customer experiences and drive conversions.

Production-Ready Email Builder and AIRA Support for Asset Metadata

In addition to content versioning and customer journeys, the latest update includes a production-ready Email Builder, streamlining the creation and deployment of email campaigns. Furthermore, AIRA support for asset metadata has been integrated, facilitating efficient tagging and organization of digital assets. These enhancements contribute to a more cohesive and efficient marketing workflow within the platform.

Kentico's commitment to continuous improvement is evident in these updates, providing users with robust tools to navigate the complexities of digital marketing and deliver exceptional customer experiences.